When you shop at Ideal Fashion, you’re part of a tradition that spans almost five decades.

Owned and operated by Dianne Hill, Ideal Fashion – previously Ideal Ladies Wear – has been a family owned and operated business since 1975. 

With its relaxed atmosphere, extensive collection of brands, and in-store style experts ready to help you curate your next wardrobe addition, shopping at Ideal Fashion is like stepping back in time – in the best way possible!

Our longstanding commitment to personal attention and service ensures your Ideal Fashion shopping experience is a perfect fit – whether you shop in store or online. Our 2,800 square foot storefront boasts more than 600 special occasion dresses on hand, as well as an extensive collection of casual wear, career wear, outwear, and accessories in both on-trend and classic styles. From women's casual wear to formal gowns and mother of the bride/groom, Ideal Fashion has hundreds of styles and dozens of collections to help you look and feel great.

We’re proud to be one of the longest running businesses in our hometown of Mount Forest, Ontario. Ideal Fashion is a shining example of a small-town, family business that has served generations of women. 

We believe that every woman should be able to look and feel their best for any occasion, and our knowledgeable and friendly staff is dedicated to helping you find the perfect outfit for the small and big milestones in your life.

Visit us and see why our customers drive from all over Ontario to find the fashions they crave and the unparalleled service you can’t find at the mall.

WHY SHOP AT IDEAL FASHION

Extensive collection of designer and made-in-Canada clothing	Career wear, everyday and special occasion styles	On-site alterations to ensure you have the perfect fit	Small-town charm and personal service

Look your best. Visit us today.